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Getting Your Way Every Day by Axelrod
Getting Your Way Every Day Contents
PART I GET READY TO WIN
- Chapter 1 Revenue from Historical Knowledge
- Chapter 2 Search for an Argument
- Chapter 3 Lay It All Out
- Chapter 4 Be Affordable
- Chapter 5 Be Moral, Be Emotional
- Chapter 6 Keep Out of the Palace of Fallacy
- Chapter 7 Welcome to the Home of Model
- Chapter 8 Go Past Phrases
PART II MAKE YOUR CASE AND GET YOUR WAY
- Chapter 9 Discuss Your self into the Job You Need
- Chapter 10 Transfer Your Boss
- Chapter 11 Encourage Your Employees
- Chapter 12 Inspire Your Colleagues
- Chapter 13 Win Your Prospects
- Chapter 14 Fulfill Your Prospects
- Chapter 15 Persuade Your Prospects
- Chapter 16 Take care of Your Distributors
- Chapter 17 Shut with Your Buyers and Lenders
To the Reader
The language of enterprise, they are saying, is cash. Every part else is simply phrases. Or so they are saying. However cash, after all, is rarely simply cash.
It’s a marker of plans, goals, hopes, and choices, and behind these plans, goals, hopes, and choices are phrases.
Cash is rarely spent or invested, made or misplaced, with out somebody persuading and another person having been persuaded.
Grasp the technique, techniques, and instruments of persuasion, and also you converse the language of enterprise. You converse the language of cash.
If there have been a dictionary of this language, a guide of persuasion, a rule ebook of rhetoric, it will fly off bookstore cabinets.
In reality, that is the ebook. Not that its writer has a monopoly on the secrets and techniques of persuasion.
Really, these secrets and techniques have been with us and obtainable for the taking for the previous 2,500 years.
Nobody thought more durable or as completely and successfully about the right way to persuade the thoughts, win the center, and transfer the desire than the traditional Greeks, starting some two-and-a-half millennia in the past.
What the Greeks invented, the Romans usually perfected, and in no occasion was this more true than the artwork and science of rhetoric.
The prosecution of 1 Gaius Verres, the infamous governor of Sicily, is an instance.
Born about 115 B.C., Gaius Verres grew to become Rome’s poster little one for extravagant political corruption and stupefying misgovernment, mixed with apparently limitless energy.
An embezzler, extortionist, and artwork thief with a nasty penchant for executing anybody who obtained in his manner, he didn’t a lot govern Sicily as suck it dry like ripe fruit, which he clearly meant to fling apart when nothing extra was left.
But his political connections had been so highly effective and so intensive that no authority may dislodge him. He was destined, it appeared, to rule perpetually.
In desperation, the folks of Sicily sought assist from a youthful orator named Cicero.
He was, the Sicilians knew, a scholar of the world’s most well-known instructor of oratory, Molo of Rhodes, and if anybody may persuade a court docket of Roman regulation to oust Verres, it was, they believed, this younger man.
The trial occurred in 70 B.C. Cicero made a single speech, framing his case in phrases so compelling that the defendant’s lawyer merely refused to answer,
and Gaius Verres fled Rome earlier than the decision was even handed down. Deposed and powerless, he lived in exile till the 12 months 43 B.C., when Mark Antony, with a covetous eye on the previous criminal’s artwork assortment, had him murdered.
The Greeks and the Romans knew very properly that the appropriate phrases, stated the appropriate manner, may transfer the world.
And, since their time, innumerable masters of verbal persuasion have adopted their instance. Whereas it’s no surprise, then, that for almost 2,500 years rhetoric was the muse of all training, it’s totally baffling that this topic has disappeared from the school rooms of right this moment.
Getting Your Way Every Day: Mastering the Misplaced Artwork of Pure Persuasion will introduce enterprise folks
—and everybody else who has an on a regular basis want to talk and write clearly, vividly, and persuasively—to the artwork and science of rhetoric, the classical secrets and techniques of creating your case and getting your manner.
First formulated by the Greek orators together with Aristotle, then delivered to perfection by Cicero and the rhetoricians of the Center Ages and Renaissance, this highly effective system of persuasion is now very almost a misplaced physique of data.
Getting Your Way Every Day will reveal the system to a brand new era of enterprise professionals in a kind that’s streamlined and bottom-lined, personalized for the twenty-first century utilizing non-academic, real-world, case-by-case, and application-by-application examples.
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