Hooked: How to Build Habit-Forming Products By Nir Eyal
Hooked: How to Build Habit-Forming Products is entrepreneurship book by Nir Eyal, published in 2013.
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive “hook cycles,” these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
How do successful companies create products people can’t put down?
Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the “Hook Model,” a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly — without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people can’t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
– Practical insights to create user habits that stick.
– Actionable steps for building products people love.
– Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
A must read for anyone looking to start a company or develop a product. It provides four actionable steps to attract users and to ensure that they continue to come back. — Firas Kittaneh * Entrepreneur * Principles derived from behavioral science play an increasing role in software design … Among the most influential is Nir Eyal, an entrepreneur turned user- experience guru who has become Silicon Valley’s most visible advocate of habit-forming technology * MIT Technology Review * Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people’s attention — Schumpeter * The Economist * Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers … crucial to generating followers, viewers, consumers and revenues. It is also of wider significance * Financial Times Business Education * If you’re serious about designing seductive products that sell, Hooked is the only psychological toolkit you’ll need — Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson) I’ve learned a great deal from Nir, and you will too. He’ll help you design habits to benefit your users, and your company. — Dr Stephen Wendel, author of ‘Designing for Behaviour Change’ When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. — Andrew Chen, Technology Writer and Investor Nir’s work is an essential crib sheet for any startup looking to understand user psychology. — Dave McClure, Founder 500 Startups You’ll read this. Then you’ll hope your competition isn’t reading this. It’s that good. — Stephen P. Anderson, Author of ‘Seductive Interaction Design’ Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will — Matt Mullenweg, Founder of WordPress The book everyone in Silicon Valley is talking about — Boris Veldhuijzen van Zanten, founder of The Next Web The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject — Rory Sutherland, Vice Chairman, Ogilvy & Mather A must-read for everyone who cares about driving customer engagement — Eric Ries, author of The Lean Startup.
Hooked: How to Build Habit-Forming Products PDF
Author(s): Nir Eyal, Ryan Hoover
Publisher: Portfolio, Year: 2014