Start With Why By Simon Sinek
Start with Why: How Great Leaders Inspire Everyone to Take Action is best business and entrepreneurship book by Simon Sinek, published in 2009.
The book starts with a comparison of the two main ways to influence human behavior : manipulation and inspiration. author argues that inspiration is the more powerful and sustainable of the two. Starting with Why works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don’t do so because they have to; they follow because they want to. You can download from below and buy from amazon if you want.