Switch By Chip Heath and Dan Heath
Switch: How to Change Things When Change Is Hard is best self-help book by Chip Heath and Dan Heath, published in 2010.
In their follow-up book to the critically acclaimed international bestseller Made to stay, Chip and Dan Heath mention how difficult change is in our companies, our careers, and our lives, why change is so hard, and the way we will overcome our resistance and make change happen. The Heaths liken the human mind to 2 distinct entities — the animal mind, or what psychologist Jonathan Haidt calls the elephant, and therefore the logical brain, which Haidt describes because the rider. You can download from below and buy from amazon of you want.