Guide Particulars :
Language English
Pages 339
Format PDF
Dimension 4.11 MB

 

Digital Marketing Strategy An Integrated Approach to Online Marketing


 

Digital Marketing Strategy An Integrated Approach to Online Marketing by Simon Kingsnorth | PDF Free Download.

In regards to the Author Digital Marketing Strategy


Simon Kingsnorth is a strategic advertising and marketing chief who has constructed and led advertising and marketing departments and consulted to companies internationally.

He has specialised in digital for a few years and run campaigns throughout all digital channels but additionally has expertise operating most offline channels.

He has a ardour for digital-first cultures however above all has a perception that built-in, client-centric methods needs to be the main target for many organizations.

Simon has labored client-side for a variety of organizations together with start-ups, small and medium-sized enterprises (SMEs) and world companies throughout a spread of enterprise to shopper (B2C) and enterprise to enterprise (B2B) industries and has additionally been lucky sufficient to work with many main companies.

He’s a contributing creator to the books Understanding Digital Marketing and Understanding Social Media. Simon additionally has too many hobbies to depend together with pictures, music, and historical past however the issues Simon is most happy with are his two great boys.

Digital Marketing Strategy Contents


  1. Introduction 
  2. What’s digital advertising and marketing? 
  3. Aligning with your corporation technique 
  4. Planning 
  5. Search engine marketing
  6. Consumer expertise and transformation
  7. True personalization 
  8. Customer support
  9. Content material technique 
  10. Analytics and reporting 
  11. Planning
  12. Search engine marketing
  13. Paid search
  14. Show 
  15. Social media 
  16. Consumer expertise and transformation 
  17. True personalization 
  18. Customer support
  19. Content material technique 
  20. Analytics and reporting 
  21. Presenting your technique

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