Blink: The Power of Thinking Without Thinking By Malcolm Gladwell
Blink: The Power of Thinking Without Thinking is Malcolm Gladwell’s second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information.
How can an art expert differentiate between a fake and an original piece of art within seconds? How can a marriage analyst know within minutes whether the couple will stay together or not? Some ideas like this and much more gain a true resolution in Blink: The Power of Thinking Without Thinking by Gladwell.
The best selling author dissects and discusses the art of human intuition and elaborates on how humans can, by developing it to perfection, be able to make quick yet accurate and effective decisions. Termed as ‘snap judgements’ in the book, the author elaborates by using situations how ‘snap judgements’ can be more efficient than reasoned ones, which borders on deliberation.