Landing Page Optimization

56d553fd57bcf.jpg Author Maura Ginty, Rich Page, and Tim Ash
Isbn 9780470610121
File size 44 Mb
Year 2012
Pages 480
Language English
File format PDF
Category Web Development

Landing Page Optimization Book Description:

A fully updated guide to making your landing pages
profitable

  • Features fully updated information and case studies on
    landing page optimization
  • Shows how to use Google’s Website Optimizer tool, what to
    test and how to prepare your site for testing, the pros and
    cons of different test strategies, how to interpret results,
    and common site design mistakes
  • Provides a step-by-step implementation plan and advice on
    getting support and resources

Landing Page Optimization, Second Edition is a
comprehensive guide to increasing conversions and improving
profits.

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