|Book Name:||The Internationalisation of Mobile Telecommunications|
Free PDF Download The Internationalisation of Mobile Telecommunications
Peter Curwen and Jason Whalley review the strategic operations of, and technological options available to, the 30 most prominent international mobile operators. This review is initially based on the Asia-Pacific, African, European, Latin American, and North American regions before taking a worldwide perspective. The authors place these mobile operators within a more comprehensive business context via a broad ten year appraisal of the companies involved in the entire telecommunications, media & technology (TMT) sector. The issue of whether there truly is such a thing as a global mobile operator is addressed; the answer, in practice, is harmful. Based upon the latest data available, the book’s underlying premise is that mobile telecommunications are such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators’ global strategy. This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.
The Internationalisation of Mobile Telecommunications: Strategic Challenges in a Global Market PDF
Author(s): Peter Curwen, Jason Whalley