Book Name: The Internationalisation of Mobile Telecommunications
Category: Telecommunication Books
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The Internationalisation of Mobile Telecommunications pdf

Book Description:

Peter Curwen and Jason Whalley review the strategic operations of, and technological options available to, the 30 most prominent international mobile operators. This review is initially based on the Asia-Pacific, African, European, Latin American, and North American regions before taking a worldwide perspective. The authors place these mobile operators within a more comprehensive business context via a broad ten year appraisal of the companies involved in the entire telecommunications, media & technology (TMT) sector. The issue of whether there truly is such a thing as a global mobile operator is addressed; the answer, in practice, is harmful. Based upon the latest data available, the book’s underlying premise is that mobile telecommunications are such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators’ global strategy. This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.

 

The Internationalisation of Mobile Telecommunications: Strategic Challenges in a Global Market PDF

Author(s): Peter Curwen, Jason Whalley

Year: 2009

ISBN: 1848441118,9781848441118


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