UX Design for Startups

UX for Lean Startups: Faster, Smarter User Experience Research and Design PDF Free Download

Book Description

Creating a great user experience does not have to be a time-consuming or expensive process. This guidebook teaches you how to use Lean UX techniques to do it faster and smarter. You’ll learn to tighten the loop, get more customer feedback, reduce the time it takes to bring a great product to market, and create something your customers will truly love.
user experience expert Marcin Treder helps you work with specific guidance on how to design and research fast, flexible, and measurable enough to work in a Lean environment. Instead of getting you bogged down with high-level discussion of Lean UX, it offers a series of separate chapters that allow you to focus on the areas that matter most to your startup.

Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market.

No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product.

  • Determine whether people will buy your product before you build it
  • Listen to your customers throughout the product’s lifecycle
  • Understand why you should design a test before you design a product
  • Get nine tools that are critical to designing your product
  • Discern the difference between necessary features and nice-to-haves
  • Learn how a Minimum Viable Product affects your UX decisions
  • Use A/B testing in conjunction with good UX practices
  • Speed up your product development process without sacrificing quality

Book Contents

Chapter 1: The Age of User Experience – Advances in technology over the past two decades have emphasized the importance of providing users with an intuitive interface that makes it easy for them to access the features they need.
Chapter 2: Know your users – “Guerrilla research”, user surveys and feedback forums help startups understand their target users so they can create interfaces that meet expectations and attract more people.
Chapter 3: Effective Design Techniques – Instead of committing to one design technique, try a variety of effective options – like drawing on paper, using sticky notes to check ideas, and framing basic rope – to find the right strategy for your team’s strategy. talent.
Chapter 4: Growth and Design Hacking – Measuring metrics, adapting to human behavior, and encouraging team members to collaborate will reveal the path to creating a UX that helps startups be successful.
Chapter 5: Optimizing It – Publishing a UX is the first step to analyzing how people are using it so you can leverage real data to continue finding innovative and optimized solutions for future releases.
Chapter 6: Tools, Tools, Tools – Learn some
The most useful tools for wireframing, interactive prototyping, diagramming, session recording, and usability testing.

UX for Lean Startups: Faster, Smarter User Experience Research and Design

Author(s): Laura Klein

Publisher: O’Reilly Media, Year: 2013

ISBN: 1449334911,9781449334918

UX for Lean Startups PDF


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