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85 Inspiring Ways to Market Your Small Business
85 Inspiring Ways to Market Your Small Business Inspiring, Self-help, Sales, and Marketing Strategies That You Can Apply to Your Own Business Immediately by Jackie Jarvis | PDF Free Download.
Author of 85 Inspiring Ways to Market Your Small Business
Jackie Jarvis is an authentic marketing consultant who regularly applies the techniques and suggestions made in her book to both her own business and those of her many small to medium-sized business clients.
Before setting up Marketing, Jackie gained her experience across a range of different industries including the media, property, training and coaching, printing, catering, retail, and IT. Through Marketing, she now helps SME business owners to get the best possible results from their sales and marketing activities.
Marketing’s aim is to help business owners generate more good quality leads and convert those leads into more customers. Jackie believes that getting the ‘right message’ to the ‘right market’ and communicating that through the ‘right median’ is vital.
She believes that focused on thinking, a clear plan, a proactive attitude, and taking the right action are the keys to success.
Marketing provides one-to-one and group mentoring, marketing materials design and copywriting, DIY PR packages and practical sales and marketing strategy advice, and planning.
Jackie regularly speaks at networking events and conferences, and runs a monthly Sales and Marketing Fast Track program. She also writes for local and national business publications.
85 Inspiring Ways Contents
- Chapter 1 Introduction
- Chapter 2 How to get started ^ evaluating where you are now
- Chapter 3 Getting clear about where you are going
- Chapter 4 Understanding your marketplace and your competition
- Chapter 5 Understanding your customer
- Chapter 6 Creating solid foundations
- Chapter 7 Getting the price right
- Chapter 8 Developing your marketing message
- Chapter 9 Determining your marketing methods
- Chapter 10 Marketing methods that boost business with existing customers
- Chapter 11 Marketing methods that attract new customers
- Chapter 12 Pro¢le building marketing 166
- Chapter 13 Selling your services
- Chapter 14 Completing your marketing plan
- Chapter 15 The simple things that make a big di¡erence
- Chapter 16 Creating a marketing system
- Chapter 17 Making it happen
Preface to 85 Inspiring Ways to Market Your Small Business
My reason for writing this book
I have written this book for every small business owner and independent professional who wants to make a success of their business marketing.
My aim has been to provide you with an easy to read guide full of ideas that ignite your passion for promoting your business and attracting more customers.
During the course of my work with small businesses, I found many people frustrated with their marketing effort. Many find it hard work, confusing, time-consuming, and difficult to get a good return on any investment made.
I wrote this book to inspire everyone who feels like this. I want to show you how easy it can be for you to turn things around and start getting the results you deserve. The ideas presented in this book are practical, real, straightforward, and easy for you to apply yourself.
This book is designed to be your own pocket marketing consultant. It is there to help you when you need a quick injection of inspiration and when you want to plan your marketing strategy. This book can be all you need to make your marketing work.
How to use this book step by step
This book is structured in a way to enable you to think about the ideas presented and then apply them to your own business.
Starting at the beginning with some of the vital thinking you need to do before embarking on the creation of your marketing plan, you will be guided step by step through the maze. The chapters all logically fit together like the pieces of a jigsaw.
Each piece is necessary to create a complete picture. Reading this book will enable you to create a marketing plan that is exactly right for you.
Create your marketing plan as you go
With the structure and elements of a marketing plan explained at the start you will be able to move through the chapters one by one, making notes as you go. You can complete your plan section by section. It’s as easy as that.
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