| Book Name: | [PDF] Crossing the Chasm by Geoffrey A. Moore |
| Category: | Product Management Books |
| Language: | English |
| Format: | |
| Free Download: | Available |
Free Download Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers PDF Book
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Book Description:
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing.
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is narrowing this chasm and accelerating adoption across every segment.
This third edition brings Moore’s classic work up to date with dozens of new examples of successes and failures, new digital marketing strategies, and Moore’s most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Table of contents :
Dedication
Author’s Note
Part I: Discovering the Chasm
Introduction: If Mark Zuckerberg Can Be a Billionaire
1 – High-Tech Marketing Illusion
2 – High-Tech Marketing Enlightenment
Part II: Crossing the Chasm
3 – The D-Day Analogy
4 – Target the Point of Attack
5 – Assemble the Invasion Force
6 – Define the Battle
7 – Launch the Invasion
Conclusion: Leaving the Chasm Behind
Appendix 1: The High-Tech Market Development Model
Appendix 2: The Four Gears Model for Digital Consumer Adoption
Index
About the Author
Also by Geoffrey A. Moore
Credits
Copyright
About the Publisher
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Author(s): Geoffrey A Moore
Series: Collins Business Essentials
Publisher: HarperCollins; HarperBusiness, Year: 2014
ISBN: 0062292986,9780062292988
