No More Mr. Nice Guy: A Proven Plan for Getting What You Want in Love, Sex, and Life is a 2003 self-help book by Dr. Robert A. Glover. He describes what he calls the “Nice guy Syndrome”, a condition in men who appear to be always nice and who try to avoid conflict at all costs.

Originally published as an e-book that became a controversial media phenomenon, No More Mr. Nice Guy! landed its author, a certified marriage and family therapist, on The O’Reilly Factor and the Rush Limbaugh radio show. Dr. Robert Glover has dubbed the “Nice Guy Syndrome” trying too hard to please others while neglecting one’s own needs, thus causing unhappiness and resentfulness. It’s no wonder that unfulfilled Nice Guys lash out in frustration at their loved ones, claims Dr. Glover. He explains how they can stop seeking approval and start getting what they want in life, by presenting the information and tools to help them ensure their needs are met, to express their emotions, to have a satisfying sex life, to embrace their masculinity and form meaningful relationships with other men, and to live up to their creative potential.

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