The Art of Creative Thinking By John Adair
The Art of Creative Thinking: How to be Innovative and Develop Great Ideas is self help book by John Adair, published in 1990.
Description
New ideas help businesses gain an advantage over their rivals. Employees who generate these new ideas — who practice the art of creative thinking — are one of a company’s greatest assets. The Art of Creative Thinking shows the reader practical ways of becoming a more creative thinker. Each succinct chapter is built around one core idea which is then developed and illustrated. End-of-chapter key points summarize the main points. The Art of Creative Thinking shows you how to: develop your understanding of the creative process; overcome barriers to creating new ideas; broaden your vision; build on new ideas; develop a creative attitude; become more confident as a creative thinker.
The importance of creative thinking cannot be overemphasized. Developing the ability to come up with new ideas can help businesses gain a competitive advantage over their rivals and can also be rewarding for the individual. The Art of Creative Thinking shows you practical ways to become a more creative thinker.
Each succinct chapter is built around one core idea, which is then developed and illustrated. The Art of Creative Thinking shows you how to:
• Develop your understanding of the creative process
• Overcome barriers to creating new ideas
• Broaden your vision
• Build on new ideas
• Develop a creative attitude
• Become more confident as a creative thinker
The Art of Creative Thinking: How to Be Innovative and Develop Great Ideas PDF
Author(s): John Adair
Publisher: Kogan Page, Year: 2009
ISBN: 9780749447991